B2C or Consignment Business Model?

Mischelle Frederick
4 min readAug 8, 2020

There’s no such thing as a perfect sunny side-up egg, same goes to business models.

It’s been 7 months since we launched our in-house brand. We spend months and months to develop the products as well as researching the current hype business models for the brand. We want to make a different image by making it available offline through some department stores in town once we launched the brand, to make it…

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Mischelle Frederick

Founder at Buyin Indonesia. Living in Singapore. Sharing some personal thoughts, and experiences.