B2C or Consignment Business Model?

There’s no such thing as a perfect sunny side-up egg, same goes to business models.

It’s been 7 months since we launched our in-house brand. We spend months and months to develop the products as well as researching the current hype business models for the brand. We want to make a different image by making it available offline through some department stores in town once we launched the brand, to make it more as a ‘serious’ and reliable brand. However, we ended up dragging the launching date months later since it’s hard to work with outside parties when you are just about to launch as a brand.

So, what is exactly B2C and Consignment business model?

B2C stands for Business-to-Customer. In short, we are selling products directly to customers, bypassing any third-party retailers, wholesalers, or any other middlemen. Brands are able to do this model if they have an offline store/ online store that directly contact with customers who buy their products.

Consignment Business Model is a business arrangement in which a business, also referred to as a consignee, agrees to pay a consignor/ third party a specific amount if they successfully sell our products. An example of this is when a brand put their products in some department stores/ E-commerce websites.