Let’s Talk about 2020

From a 2-months old brand whose goals was to spread wings to offline stores across nation.

Months spend for our first in-house brand and we were taken aback once Covid-19 cases started to appear in our community. As we launched our brand in November 2019, we already had a plan to attract as many offline stores as possible. Around January, I remembered that many people still joking about the virus, as wearing masks in our daily lives was not common. But around February, when the situation worsened, many countries already had numerous amount of people died, we realized that this virus was not a joke anymore.

Many businesses had lost their paths, they were confused, and same goes to our company.

At first, we decided to sell only around 20 SKU to all of our offline stores, and not focus on our online platform. But because of the lockdown and social distancing, all the department stores and shopping mall were closed. People only stay at home all the time. And they were only thinking about food, and all the necessary things they need to top up in their homes in case all the food and grocery become rare in the near future.

I myself didn’t go out of my apartment in Singapore since March until June, even to buy simple grocery (good thing I can’t cook haha). I used all the delivery apps for my lunch, and dinner as well as buying snacks and…