Let’s Talk about 2020

Mischelle Frederick
3 min readDec 31, 2020

From a 2-months old brand whose goals was to spread wings to offline stores across nation.

Months spend for our first in-house brand and we were taken aback once Covid-19 cases started to appear in our community. As we launched our brand in November 2019, we already had a plan to attract as many offline stores as possible. Around January, I remembered that many people still joking about the virus, as wearing masks in our…

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Mischelle Frederick

Founder at Buyin Indonesia. Living in Singapore. Sharing some personal thoughts, and experiences.